uchechi
eluwa
AS media
studies
WGSB
Target audience - clothing, accessories and people
Questionnaires
Mainstream
Leading
Edge
Urban
Aspirant
ALT
Young Alts
Skaters
Hardcore
Hardcore Gamers
Superfans
Chavers
Fan Girls
Chavs
Sports Junkies
Blingers
Activists
Creatives
Urban Artist
DIYers
Scenesters
Get Paid Crew
Stylers
Trackies
Wasteman
Trendies
Vloggers
New Casuals
Hypebeasts
New Casuals
According to channel 4 my target audience are:
Stylers
Stylers are "Still representing status and style, it’s about partying, looking good and staying ahead of cool.Stylers hold strong on the UK Tribes map – innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today. As luxe sportswear and Urban high fashion has hit the Aspirants (check out the Hypebeasts), more young people than ever before are looking like a Styler and aspiring to their luxury lifestyle. " - Channel 4 (website)
Audience expectations
Target Audience
My target audience will be females and males ranging from the age of 15- to their early 20's. Therefore I have a young target audience, because of this my coverstar will wear clothes that are popular to this generation such as jeans and hoodies. I will also include dialect that people of this age will know as they will commonly use it. Furthermore, I also chose this target audience due to the fact that i am of this age, therefore I have things in common with the target audience which means it will meet there needs; such as having in common that we listen to the same type of music which is RnB. Furthermore, because of this i will contasnlty be in contact with people of my target audience therefore I am able to evalute the desicions made throughout the planning and construction stage. In addition, the magazine i analysed that are RnB related such as VIbe, also had a target audience around this age. Therefore i will find it easier to represent the conventions of a RnB magazine in my own magazine, as i have analysed magazines of the same genre that I will create.
UK Tribes
After interviewing a few members of my target audience, I summarised my findings into a mind map.
Here are some pictures that i took of my target audience. i am constanlty connection and contact to my target audicne as i know them personally I will be able to evaluate my decisions of my magazine throughout construction as i am always in contact with them, meaning i can constantly get feedback and renew my ideas. And what they expect to see and what I can improve as well as what they like about it.
This video shows interviews with 2 people of my target audience. Here i will generalise my results to be able to appeal to the majoirty of my target audience because I am not able to interview them all.