Uchechi Eluwa
Website analysis
Font/Typography
There is a consistency of her name being in the top left hand corner in the same front on every page as part of the house style. Which is similar to the fonts used on her album. The main fonts used throughout the website is sans serif. The fonts used are quite basic and simplistic with elegance. Which reflects Adele’s personality as well as the simplistic nature and tone of her songs.
Drake’s menu headers are black while the background is in white therefore they are made to stand out but because they are in a small font and them being capitalised, so that it is easy for the target audience to navigate through the website.
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Similar to Adele’s he also has the artist’s signature on the top left hand corner, this is used so to make the website more personal to the target audience as if they are getting a real insight to his life as they have something ‘personally signed’ also it as the aspect of him having his own identity throughout the magazine as well as the fact that this is the first thing the target audience will see if the read from left to right
The first thing we see when we enter the website is her name in a ‘hippie’ type font which could suggest that both Miley and her music are quiet qwerky, bold and distinct. As well as the connotations of hippie about being relaxed and peaceful which could suggest that about her. Furthermore, the rest of the subheadings on her page are in capital letters with a multicoloured shadow, this also reinforces the personality of the artist as well as her genre of music.
Simailrly to other artist he also has a personal touch of his name in a different font to all the rest of the fonts, it is used to add a personal touch as it is in an almost ‘handwritten’ font. His subheadings are also capitalised to make them stand out from the rest of the page.
Colours
Adele has a colour scheme of black and white with netural colours which is quite basic and simplistic . This is effective as it this keeps the main focus on the artist and her music instead of trying to amuse the target audience with colour. This also reflects her song choices as she is quiet a laid back artist and often doesn't have extravagant music video and reinforces the fact that music tells a story
Throughout Drake's website we also see the main colour scheme of black and white with coloured photos. This also reinforces the simplistic nature of this website, and reinforces the rap genre as it is more about the lyrics than what he has to show. The fact that his images are in colour suggests that the photos of him are made to physically stand out from the page.
Looking at Miley Cyrus' colour scheme we can clearly see that it is bright colours such as pink, blue, white. This is used to relfect her individuality by the fact that she doesnt follow the balck and white theme like manhy other artists. As miley cyrus is one to break away from people’s expectations of her. it is a bring website with a lot for animation and bright colours
We see the main colours on Justin Bieber's website are black and white like many other artist. Therefore we can see that the colour scheme doesn't nescecaily have to suit the genre. Also, Justin's website could be mainly black and white like his latest album. Thus shows a link between the website and the album for promotional reasons
The colour scheme is immediately established which is black white and pink, which is kept consistent throughout the house style of the website. Therefore through analyzing all these websites i have concluded that there needs to be a clear colour scheme that is consistency throughout the websites. There could must also be some colour links between the website and album.
